How can commercial investigators help with legal services ?

There are a myriad of ways in which commercial investigations companies such as Blackhawk Investigations can assist with legal cases ranging from fraud, employment disputes and commercial litigation matters through to non contentious services such as transactional due diligence and reputational checks. Outside of the law sphere, commercial investigators also offer services such as employment screening, since as the old adage goes, “past performance is the best predictor for future performance”

Local legal advice

There has been lots of talk about the “big bang” for legal services which is imminnet and the threat to smaller firms from the likes of “tesco law”. Among other threats has been the ever increasing reliance of many law firms on others to create their own branding or marketing. These so called aggregators effectively do lawyers marketing for them and then sell back the work and clients to the firms at high cost. So, who benefits from this ? It isn’t rocket science to work out that the aggregators are the real beneficiaries, and in many cases a solicitor pays for a “lead” which is also sent to other firms in the locality. To combat this, lawyers really need to understand that their own marketing is important and that a lot of legal work now emanates on the internet. Developing an effective, highly targetted, and properly leveraged law site is not impossible, and there are many examples of this such as Ipswich Solicitors or North London Solicitors or even a law firm in Leicester. the common denominator for all these law firms si that they are geographically oriented and meet the search terms which generate volume.

Differentiating from the “herd”

Another way for a progressive law firm to differentitate itself is to provide interactive legal documents to clients. For over a decade now, business or individual clients have been able to buy, at reasonable cost, legal templates and documents. However, with legal documents, in many cases “one size” does not fit all, and many clients do like to have the comfort of having the best of both worlds, by having an available template tailored and checked by a lawyer. This is where directlaw’s legal marketing products come into their own. Each law firm can either setr guide prices iof their own choosing for any document or simply state that the service is cheaper online, and, even better, the lawyer saves time. This is a genuine “win win” scenario in our view.